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percent decrease in revenue per availables room in 2009 comparedwith 2008, according to a studty by . The projected revenue decreased compares with anestimated 17.5 percent decreasw in revenue per available room nationally in 2009, PKF Hospitalityu Research said in a Tuesday release. The uses data from , whicg reports “very consistent numbers with PKF,” Jill Van vice president of marketing/communications for the association, said Wednesday. “Kansads City is doing better than the national and we’re on par with our competitive set,” Van Houweling “Mid-sized value destinations are doing better than big cities.
Our May is very What we’re seeing is that, even thougbh it’s not great news, the effecty on Kansas City is moderated becauswe ofvalue pricing.” Van Houweling said the association attributews the lower revenue mainly to decreased businesa travel. The average expenditure per overnight businesstraveler $260 a day, compared with $120 for a leisurw traveler, she said.Area hotels are projected to have 52 perceny occupancy in 2009, down from 58.4 percen in 2008, PKF staffer Randy McCaslin said in the Because of increased competition in the local market, the averager daily room rate is expected to fall to $84.67 in down 5.4 percent from $89.
52 last PKF attributed the projected lower averagd occupancy rate to a 7.9 percent decreasw in demand for lodging and a 3.4 percent increasew in the supply of new hotel rooms. PKF’d forecasting model finds that local income and employment figureas are good predictors of hotel room therelease said. Moody’s Economy.com, the source of PKF’s June 2009 Hotelo Horizons forecast report for Kansas predicts thatKansas City-area employment will fall 3.4 perceny in 2009 from 2008. PKF’s study projectzs that area revenue per availableroom won’ achieve sustained growth until the fourth quarter of 2010.
“Untilo then, market conditions are favorablefor travelers, but troublesom e for owners and operators,” PKF said in the release. Atlanta-basesd PKF Hospitality Research is the researchaffiliatse of
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