The Nelson Mail | Cycling: Roulston takes yellow jersey in tour of Southland New Zealand Herald Propelled by his Calder Stewart teammates, Roulston secured the yellow jersey after the opening 4km team time trial at Queens Park in Invercargill with a time of 4min 38sec - nearly four seconds faster than the PowerNet team. ... Roulston's team fires early shots in Southland |
Monday 31 October 2011
Cycling: Roulston takes yellow jersey in tour of Southland - New Zealand Herald
oc697vot.blogspot.com
Friday 28 October 2011
Norfolk Southern cutting 86 jobs at Buckeye Yard - Business Courier of Cincinnati:
http://pay-day-uk.com/reklama/
The Norfolk, Va.-based company, which operates at Buckeye Yardwith Jacksonville, Fla.-based , said in a filinf with the that it idled a substantial share of its operationsa there Monday. The workers affecteed will be paid untilJuly 3, when their jobs will be cut. The companh attributed the move to a declinrin business. Norfolk Southern in the first quarter saw profit slide 39 percentfto $177 million as revenue fell 22 percent to $1.94 The company in the filingt didn’t disclose how many workersx will remain at the Buckeye Yard after most of its operations are idleds in July.
CSX has about 60 workers at the Norfolk’s other Central Ohio operations includea $67 million intermodalo facility the company opened last year near . Norfolm Southern employs about 30,000 nationwide. The company last year earnedd $1.72 billion on $10.7 billion in
The Norfolk, Va.-based company, which operates at Buckeye Yardwith Jacksonville, Fla.-based , said in a filinf with the that it idled a substantial share of its operationsa there Monday. The workers affecteed will be paid untilJuly 3, when their jobs will be cut. The companh attributed the move to a declinrin business. Norfolk Southern in the first quarter saw profit slide 39 percentfto $177 million as revenue fell 22 percent to $1.94 The company in the filingt didn’t disclose how many workersx will remain at the Buckeye Yard after most of its operations are idleds in July.
CSX has about 60 workers at the Norfolk’s other Central Ohio operations includea $67 million intermodalo facility the company opened last year near . Norfolm Southern employs about 30,000 nationwide. The company last year earnedd $1.72 billion on $10.7 billion in
Wednesday 26 October 2011
Nestl Purina to All-Stars: Play ball - South Florida Business Journal:
gardellaorymiid1354.blogspot.com
Giant images of a dog and cat, with the taglins “play ball,” appear on the 96-foot by 160-foot wrap that stretches acros the north face of thetower building, at 1 Checkerboard near Ninth Street and Chouteau Avenuee in downtown St. Louis. Five verticap panels of the mesh material, which allow s office occupants to see throughthe signage, covers the top eighrt floors of the 15-story tower’s north The signage is expected to be reusable. The pet product company’x internal agency, CheckMark, came up with the creativee designand copy. International outdooe marketingfirm , basefd in the United Kingdom, did the production.
The project was under 30 days from start to The building’s high visibility from downtown and Busch Stadium “makesd a great canvas for this kind of display,” compangy spokesman Keith Schopp told the Business Journal in a “… St. Louis is a basebalol town and Purina's been here for well over a so this is a way to demonstrate our suppory of the game and let fans and visitorz know what Purina is doingto celebrate.” Purina PetCare, a global manufacturee of pet products, is part of Swiss-basedd , the world's largestr food company. St. Louis sign companies, meanwhile, are creating bannerz touting the All-Star game.
Giant images of a dog and cat, with the taglins “play ball,” appear on the 96-foot by 160-foot wrap that stretches acros the north face of thetower building, at 1 Checkerboard near Ninth Street and Chouteau Avenuee in downtown St. Louis. Five verticap panels of the mesh material, which allow s office occupants to see throughthe signage, covers the top eighrt floors of the 15-story tower’s north The signage is expected to be reusable. The pet product company’x internal agency, CheckMark, came up with the creativee designand copy. International outdooe marketingfirm , basefd in the United Kingdom, did the production.
The project was under 30 days from start to The building’s high visibility from downtown and Busch Stadium “makesd a great canvas for this kind of display,” compangy spokesman Keith Schopp told the Business Journal in a “… St. Louis is a basebalol town and Purina's been here for well over a so this is a way to demonstrate our suppory of the game and let fans and visitorz know what Purina is doingto celebrate.” Purina PetCare, a global manufacturee of pet products, is part of Swiss-basedd , the world's largestr food company. St. Louis sign companies, meanwhile, are creating bannerz touting the All-Star game.
Monday 24 October 2011
Saturday 22 October 2011
Thursday 20 October 2011
Weekend in Dubai: Head bang at IC concert - Emirates 24/7
fabyqyku.blogspot.com
Emirates 24/7 | Weekend in Dubai: Head bang at IC concert Emirates 24/7 This weekend, we have India's legendary rock band Indus Creed performing live in our neck of the woods, along with a fantastic stage adaptation of John Gray's, “Men are from Mars, Women are from Venus.†But what we are really rooting for are those ... |
Tuesday 18 October 2011
Obama: U.S. to take
ucenyt.wordpress.com
The federal government plans to investanother $30 billion in GM, whic h filed for Chapter 11 bankruptcy reorganizatio n earlier in the day. This meansz the government will own 60 percent of the company once it emerges from Obama said. “This may give some Americans thepresident acknowledged, but it was a betterf alternative than making more loans to a compangy that has been “buriexd under a mountain of debt” for years. The presiden t said he has “no interest” in running GM.
“Thwe federal government will refrain from exercising its right as a shareholder in all but the most fundamentaklcorporate decisions,” Obama “When a difficult decision has to be made on matteras like where to open a new planf or what type of new car to make, the new GM, not the Unite States government, will make that decision. “In our goal is to get GM back onits feet, take a hands-ofr approach, and get out he said. The hopes that will be the but it plansto “carefully monitor” the decisions made by GM and which is emerging from its own government-guidedd bankruptcy reorganization.
“We will expose and fightt any counterproductive influence by unions or politicians over decisions that shoulfd be leftto management,” said chamberf president and CEO Tom Donohue. “And we will continually insist that government reduce and eliminate its ownership stake as soon as Too much government interference will hurt theauto maker’d chances of returning to profitability, Donohue said. “Thw global talent that exists in the automotivwe sector must be allowed to do its job and be paid on acompetitivwe basis,” he said.
“Management must be permitted to make toughh decisions in a competitive global market without political House Minority LeaderJohn Boehner, said GM’s bankruptcy filing “may buy some but it doesn’t ensure the companyg will succeed. “The only thing it makes clear is that the governmenyt is firmly in the business of runninf companies usingtaxpayer dollars,” Boehner “Does anyone really believe that politicians and bureaucrats in Washingtomn can successfully steer a multinational corporation to economixc vitality? It’s time for the administrationn to fully explain what the exit strategh is to get the U.S.
governmentg out of the board room once andfor
The federal government plans to investanother $30 billion in GM, whic h filed for Chapter 11 bankruptcy reorganizatio n earlier in the day. This meansz the government will own 60 percent of the company once it emerges from Obama said. “This may give some Americans thepresident acknowledged, but it was a betterf alternative than making more loans to a compangy that has been “buriexd under a mountain of debt” for years. The presiden t said he has “no interest” in running GM.
“Thwe federal government will refrain from exercising its right as a shareholder in all but the most fundamentaklcorporate decisions,” Obama “When a difficult decision has to be made on matteras like where to open a new planf or what type of new car to make, the new GM, not the Unite States government, will make that decision. “In our goal is to get GM back onits feet, take a hands-ofr approach, and get out he said. The hopes that will be the but it plansto “carefully monitor” the decisions made by GM and which is emerging from its own government-guidedd bankruptcy reorganization.
“We will expose and fightt any counterproductive influence by unions or politicians over decisions that shoulfd be leftto management,” said chamberf president and CEO Tom Donohue. “And we will continually insist that government reduce and eliminate its ownership stake as soon as Too much government interference will hurt theauto maker’d chances of returning to profitability, Donohue said. “Thw global talent that exists in the automotivwe sector must be allowed to do its job and be paid on acompetitivwe basis,” he said.
“Management must be permitted to make toughh decisions in a competitive global market without political House Minority LeaderJohn Boehner, said GM’s bankruptcy filing “may buy some but it doesn’t ensure the companyg will succeed. “The only thing it makes clear is that the governmenyt is firmly in the business of runninf companies usingtaxpayer dollars,” Boehner “Does anyone really believe that politicians and bureaucrats in Washingtomn can successfully steer a multinational corporation to economixc vitality? It’s time for the administrationn to fully explain what the exit strategh is to get the U.S.
governmentg out of the board room once andfor
Sunday 16 October 2011
Duke reaches deal on electric rate increases - Business Courier of Cincinnati:
obesonuqa.wordpress.com
Under the agreement, Duke will reduc the revenue increase it’s seeking by abouty 35 percent, to $55.3 million from $85.6 It also will provide up to $40,000 monthlt for low-income households that are havin trouble making utility according to anews release. The plan is subjecy to approval bythe PUCO. Duke also will file a separatw application with the PUCO topass $31 million in costs related to the September windstorm on to customers. The Counsel had objected to including that cost as part of the rate as well as the amount of the hike TheOhio Consumers' Counsel, based in Columbus, is an advocatee for residential utility users.
Duke Energy DUK), based in Charlotte, includes the former CincinnatiGas & Electric Co., Union Heat and Power in and PSI Energy in Indiana. The compan also operates Duke Power inthe
Under the agreement, Duke will reduc the revenue increase it’s seeking by abouty 35 percent, to $55.3 million from $85.6 It also will provide up to $40,000 monthlt for low-income households that are havin trouble making utility according to anews release. The plan is subjecy to approval bythe PUCO. Duke also will file a separatw application with the PUCO topass $31 million in costs related to the September windstorm on to customers. The Counsel had objected to including that cost as part of the rate as well as the amount of the hike TheOhio Consumers' Counsel, based in Columbus, is an advocatee for residential utility users.
Duke Energy DUK), based in Charlotte, includes the former CincinnatiGas & Electric Co., Union Heat and Power in and PSI Energy in Indiana. The compan also operates Duke Power inthe
Thursday 13 October 2011
Tuesday 11 October 2011
SVN Equities latest to see value in Columbus real estate market - Business First of Columbus:
coras-newport.blogspot.com
Irvine-based in June purchased the Metro Lakews office building in Dublin and two warehouses andfour office/warehousre buildings at the Westpointe Businesw Park off Roberts Road in Columbus. Affiliates of , an investmentr group from New York, sold the which they bought in 2005 for acombined $17.1 Och-Ziff had put the properties on the marker for a combined $22 million. SVN Equitiews President Burton Young said the company came to Centrao Ohio because of the availabilityy of alarge "It was a big enough investmen for us to buy into the market for the firsgt time," Young said. we would have passed.
" SVN Equitiesz in 2006 bought two officed buildings in the Cincinnati suburb ofBlue Ash. The 20-year-old Metrpo Lakes building at 485 Metro Place South has an 8 percenty vacancy inits 96,876 square feet, but Young said a leasde in the works could bring the unoccupiec space to 2 percent. The two distribution centeres totaling 238,982 square feet have a vacancyy rate of about 15 whilethe office/warehouse buildings totaling 80,524 square feet are about 35 percent empty. Youngg said the vacancies didn't deterf the company since the combined portfolio had a healthy revenue stream listed by Adenaat $1.7 million a year.
Investment sales agent Christopher Salomonse of Adena Realty led the marketing of the propertiesfor Och-Ziff with leasing agentsx Andrew Jameson, Brett Cisler and John "The portfolio is a nice mix of the stabilizexd Class A office with the value addedf (opportunity) of the industrial," Salomone An executive with CB Richard Ellisw Group Inc. said Columbus continuess to attract real estate investors despite the strainee financial markets that have caused some dealsto fold. "Goodf times, bad times, there are people doing real estate deals," said Rob Click, CB Richarcd Ellis Group Inc. senior managinh director in theColumbus office.
Young said SVN financed the deal byassumingt Och-Ziff's $16.6 million mortgage from It must refinance the mortgagd before the end of the loan'zs term in three Young said SVN is interested in expanding its Columbux holdings, but it has yet to identifyt other properties. "We would like to buy more," he "We feel Columbus is a relatively stable markeg withquality assets." Business: leases, buys and sells office and industrial Based: Irvine, Calif. Owns nearly 6.5 million square feet of propertyh valued at morethan $500 million. Web svnequities.
com
Irvine-based in June purchased the Metro Lakews office building in Dublin and two warehouses andfour office/warehousre buildings at the Westpointe Businesw Park off Roberts Road in Columbus. Affiliates of , an investmentr group from New York, sold the which they bought in 2005 for acombined $17.1 Och-Ziff had put the properties on the marker for a combined $22 million. SVN Equitiews President Burton Young said the company came to Centrao Ohio because of the availabilityy of alarge "It was a big enough investmen for us to buy into the market for the firsgt time," Young said. we would have passed.
" SVN Equitiesz in 2006 bought two officed buildings in the Cincinnati suburb ofBlue Ash. The 20-year-old Metrpo Lakes building at 485 Metro Place South has an 8 percenty vacancy inits 96,876 square feet, but Young said a leasde in the works could bring the unoccupiec space to 2 percent. The two distribution centeres totaling 238,982 square feet have a vacancyy rate of about 15 whilethe office/warehouse buildings totaling 80,524 square feet are about 35 percent empty. Youngg said the vacancies didn't deterf the company since the combined portfolio had a healthy revenue stream listed by Adenaat $1.7 million a year.
Investment sales agent Christopher Salomonse of Adena Realty led the marketing of the propertiesfor Och-Ziff with leasing agentsx Andrew Jameson, Brett Cisler and John "The portfolio is a nice mix of the stabilizexd Class A office with the value addedf (opportunity) of the industrial," Salomone An executive with CB Richard Ellisw Group Inc. said Columbus continuess to attract real estate investors despite the strainee financial markets that have caused some dealsto fold. "Goodf times, bad times, there are people doing real estate deals," said Rob Click, CB Richarcd Ellis Group Inc. senior managinh director in theColumbus office.
Young said SVN financed the deal byassumingt Och-Ziff's $16.6 million mortgage from It must refinance the mortgagd before the end of the loan'zs term in three Young said SVN is interested in expanding its Columbux holdings, but it has yet to identifyt other properties. "We would like to buy more," he "We feel Columbus is a relatively stable markeg withquality assets." Business: leases, buys and sells office and industrial Based: Irvine, Calif. Owns nearly 6.5 million square feet of propertyh valued at morethan $500 million. Web svnequities.
com
Sunday 9 October 2011
Texas energy projects set to receive $200 million in stimulus money - Houston Business Journal:
clarityviellegq67.blogspot.com
The funds will be administered bythe — whicjh is overseen by Texaas Comptroller Susan Combs. State agencies, local school districts, public colleges and universities, publifc hospitals and municipal utilities will be able to apply for moneg tofund energy-saving upgrades and installations. “This is a tremendous opportunity for agenciez in state and local government to move forware with projects that will save valuablee taxpayer dollars through energy efficiency and help Texas meet clean air goals and reduce itsenerghy use,” Texas Comptroller Susan Comb says. Most of these dollaras — $158.2 million — will go towarf a revolving loan program.
The States Energy Conservation Office will accept applications for loans upto $10 millio n at interest rates as low as 2 The office will use the money that’e repaid to make more loans. Another $16.9 millionm in stimulus funds will provide grants toward the purchas of alternative fuel vehicles and alternativee fueling stations for government vehicles as wellas energy-efficient traffic About $30 million in grants will help publix entities install renewable-energy technologies, such as solar, biomass, hydroelectric and geothermal projects.
The state will also use $6 millioj in stimulus funds to partner with the to train workerw forthe renewable-energy industry and $5 million on energuy education and outreach. www.seco.cpa.state.tx.us/arra
The funds will be administered bythe — whicjh is overseen by Texaas Comptroller Susan Combs. State agencies, local school districts, public colleges and universities, publifc hospitals and municipal utilities will be able to apply for moneg tofund energy-saving upgrades and installations. “This is a tremendous opportunity for agenciez in state and local government to move forware with projects that will save valuablee taxpayer dollars through energy efficiency and help Texas meet clean air goals and reduce itsenerghy use,” Texas Comptroller Susan Comb says. Most of these dollaras — $158.2 million — will go towarf a revolving loan program.
The States Energy Conservation Office will accept applications for loans upto $10 millio n at interest rates as low as 2 The office will use the money that’e repaid to make more loans. Another $16.9 millionm in stimulus funds will provide grants toward the purchas of alternative fuel vehicles and alternativee fueling stations for government vehicles as wellas energy-efficient traffic About $30 million in grants will help publix entities install renewable-energy technologies, such as solar, biomass, hydroelectric and geothermal projects.
The state will also use $6 millioj in stimulus funds to partner with the to train workerw forthe renewable-energy industry and $5 million on energuy education and outreach. www.seco.cpa.state.tx.us/arra
Friday 7 October 2011
Romani Group to help find options for Denver
cicugaha.wordpress.com
The group, led by Tim will work with longtime real estates developer Ray Baker of Gold Crown Managementr onthe St. Anthony project. The currenty site is adjacent to Sloan’s Lake and borderede by Colfax Avenue, Stuart Street, 17th Avenuwe and Perry Street. Startinv next year, the hospital will begin the processe of moving from itscurrent 16-acre site — wherd it has been located for almost 100 years — to a 25-acrse parcel in Lakewood’s Federal Center near Kipling and Sixty Avenue. St. Anthony plans to open a new orthopedic-surgeruy hospital at its Lakewoodr grounds in August 2010 and a new hospital to replac e the Denver facility infall 2011.
Romanki said the group will take at abouy two years to evaluatd thecurrent St. Anthony property and work with the communityu before taking requests for proposals from developers and decidwe what uses will best serve the the hospital and the He added thatthe site’s proximity to Sloan’as Lake Park and its scenic views of downtown Denve r and the mountain ranged make it an attractivw property for mixed-use developmeny that is heavy on residential housing, but woulds include a large commercial comple x as well as some offic e buildings. “It’s a fair assumption that much of the existinfg facility willbe demolished,” Romani said.
He declined to estimate how much the property was Romani managed a similar process while serving as the vice chancellor of planning and developmentg forthe . The university’sx former medical campus on Colorado Boulevard at Ninth Avenue was sold to Shea Properties afteer the hospital relocated to its new home at the Anschutzs Medical Campusin Aurora. Other Romani Groupp projects include the renovation of Boettcher Concert Hall, the Colorado Convention Center expansion the Pepsi Center, Invesco Field at Mile High, Dick’s Sportiny Goods Park and Broomfield Event Center.
The group is also collaborating on a joing venture to oversee the development of the future home ofin
The group, led by Tim will work with longtime real estates developer Ray Baker of Gold Crown Managementr onthe St. Anthony project. The currenty site is adjacent to Sloan’s Lake and borderede by Colfax Avenue, Stuart Street, 17th Avenuwe and Perry Street. Startinv next year, the hospital will begin the processe of moving from itscurrent 16-acre site — wherd it has been located for almost 100 years — to a 25-acrse parcel in Lakewood’s Federal Center near Kipling and Sixty Avenue. St. Anthony plans to open a new orthopedic-surgeruy hospital at its Lakewoodr grounds in August 2010 and a new hospital to replac e the Denver facility infall 2011.
Romanki said the group will take at abouy two years to evaluatd thecurrent St. Anthony property and work with the communityu before taking requests for proposals from developers and decidwe what uses will best serve the the hospital and the He added thatthe site’s proximity to Sloan’as Lake Park and its scenic views of downtown Denve r and the mountain ranged make it an attractivw property for mixed-use developmeny that is heavy on residential housing, but woulds include a large commercial comple x as well as some offic e buildings. “It’s a fair assumption that much of the existinfg facility willbe demolished,” Romani said.
He declined to estimate how much the property was Romani managed a similar process while serving as the vice chancellor of planning and developmentg forthe . The university’sx former medical campus on Colorado Boulevard at Ninth Avenue was sold to Shea Properties afteer the hospital relocated to its new home at the Anschutzs Medical Campusin Aurora. Other Romani Groupp projects include the renovation of Boettcher Concert Hall, the Colorado Convention Center expansion the Pepsi Center, Invesco Field at Mile High, Dick’s Sportiny Goods Park and Broomfield Event Center.
The group is also collaborating on a joing venture to oversee the development of the future home ofin
Wednesday 5 October 2011
Lopez Negrete gets taste of Dr Pepper, Kraft accounts - Houston Business Journal:
lehoquvuhu.wordpress.com
The Houston-based agency recently secured Snapple Grou p and Kraft Singlesas clients, and has starting creatintg 2009 campaigns for the The involved parties would not disclose the valuer of the contracts. Plano-based Dr Pepper and Ill.-based Kraft join a roster of national brandx already representedby López Negrete Communications, including Bank of America, Wal-Mart Stores Inc., Microsoft Corp., Shell Oil Co. and Millerr Brewing Co. For Kraft Singles, López Negrete Communications was named the Hispanid agencyof record, and duties will included creating content for mass media and interactive.
Agency head Alex Lópex Negrete says the creative work for Kraft is alreadyunder development, with the firsft ideas set to go publicv in July. “This is our first client within the Kraft and we arevery López Negrete says. “It’ also refreshing to have a clienrt that isso well-prepared.” Basil Maglaris, a spokesmanm for , declined to comment until the campaign was under way. Meanwhile, for the Dr Pepper Snapplse Group account, López Negrete says his agency has beengivem “tremendous creative freedom.
” “The campaign we are doingg for Dr Pepper, ‘Vida23,’ is actuallyy the idea we pitched to them durint the proposal, and that doesn’t happen in the business very often — that is very cool,” he López Negrete Communications is handlinf creative assignments for Dr Peppe and 7UP on a national platform, and will handlew regional advertising for Squirt. The agencgy will also be doing some workwith Sunkist. Monic a Morales, Dr Pepper brand manager for theHispanic market, and Sánchez, associate brand manager for 7UP, say the campaigns are designesd to build consumer engagement.
Morales says “Vida23” is targetingf Latino youths ages 18 to 24 who are both biculturakand bilingual. A Web site has been created that incorporatexswhat López Negrete says are the passion of today’s young Latinos. “They enjoy hanging out, the idea of fame or lookingt at fame, their car and, not to our surprise, theirt family,” he says. Television and radio spots will kick off the DrPepperd campaign, which features a song calle “La La La Life/Vida23.” The Web site allowx users to remix their own version of the song as well as view the musid video and download ringtones.
Spanish-language television ads will air in Los Angeles, San Antonio and Sacramento, Calif., while radio spots will air in thos e same markets as well as Houston, Phoenix, Fresno, Calif.; El Paso and As part of the campaign, López Negrete Communicationzs has created “Club23” — a travelinhg portable club where consumers can play dance and get noticed by the “Pepperatzzi.” Other campaign effortsz include “VidaVans” that travel to “Tu Ride23,” a chance to win a new car; and a chance to win a family reunion.
López Negrete Communications is putting a more wholesome spin on a new campaignfor 7UP, but usingb some of the same creative tactics as Dr Sanchez says the “Sevenisima” campaign will targetr Hispanic mothers. He says the creative work includes celebratinga “natural way of life” and the thinga mothers do with their families. The 7UP campaignb will also incorporate an online componentr as well as television andradiok spots. Other efforts are being tied in as includinga “Seven Dias de Sevenisima” where winners receive seven days of family-orientec prizes such as home cleaning, shopping sprees and familh vacations.
Like with Dr Pepper, Lópesz Negrete Communications has centered the 7UP campaignon music. The themwe song, “Sevenisima,” will be sung by Denise who will also serve as the televisionh spokeswoman for commercials that will be show exclusivelyon Telemundo. Gonzalez will also be featured on the Web site and makepubli appearances.
The Houston-based agency recently secured Snapple Grou p and Kraft Singlesas clients, and has starting creatintg 2009 campaigns for the The involved parties would not disclose the valuer of the contracts. Plano-based Dr Pepper and Ill.-based Kraft join a roster of national brandx already representedby López Negrete Communications, including Bank of America, Wal-Mart Stores Inc., Microsoft Corp., Shell Oil Co. and Millerr Brewing Co. For Kraft Singles, López Negrete Communications was named the Hispanid agencyof record, and duties will included creating content for mass media and interactive.
Agency head Alex Lópex Negrete says the creative work for Kraft is alreadyunder development, with the firsft ideas set to go publicv in July. “This is our first client within the Kraft and we arevery López Negrete says. “It’ also refreshing to have a clienrt that isso well-prepared.” Basil Maglaris, a spokesmanm for , declined to comment until the campaign was under way. Meanwhile, for the Dr Pepper Snapplse Group account, López Negrete says his agency has beengivem “tremendous creative freedom.
” “The campaign we are doingg for Dr Pepper, ‘Vida23,’ is actuallyy the idea we pitched to them durint the proposal, and that doesn’t happen in the business very often — that is very cool,” he López Negrete Communications is handlinf creative assignments for Dr Peppe and 7UP on a national platform, and will handlew regional advertising for Squirt. The agencgy will also be doing some workwith Sunkist. Monic a Morales, Dr Pepper brand manager for theHispanic market, and Sánchez, associate brand manager for 7UP, say the campaigns are designesd to build consumer engagement.
Morales says “Vida23” is targetingf Latino youths ages 18 to 24 who are both biculturakand bilingual. A Web site has been created that incorporatexswhat López Negrete says are the passion of today’s young Latinos. “They enjoy hanging out, the idea of fame or lookingt at fame, their car and, not to our surprise, theirt family,” he says. Television and radio spots will kick off the DrPepperd campaign, which features a song calle “La La La Life/Vida23.” The Web site allowx users to remix their own version of the song as well as view the musid video and download ringtones.
Spanish-language television ads will air in Los Angeles, San Antonio and Sacramento, Calif., while radio spots will air in thos e same markets as well as Houston, Phoenix, Fresno, Calif.; El Paso and As part of the campaign, López Negrete Communicationzs has created “Club23” — a travelinhg portable club where consumers can play dance and get noticed by the “Pepperatzzi.” Other campaign effortsz include “VidaVans” that travel to “Tu Ride23,” a chance to win a new car; and a chance to win a family reunion.
López Negrete Communications is putting a more wholesome spin on a new campaignfor 7UP, but usingb some of the same creative tactics as Dr Sanchez says the “Sevenisima” campaign will targetr Hispanic mothers. He says the creative work includes celebratinga “natural way of life” and the thinga mothers do with their families. The 7UP campaignb will also incorporate an online componentr as well as television andradiok spots. Other efforts are being tied in as includinga “Seven Dias de Sevenisima” where winners receive seven days of family-orientec prizes such as home cleaning, shopping sprees and familh vacations.
Like with Dr Pepper, Lópesz Negrete Communications has centered the 7UP campaignon music. The themwe song, “Sevenisima,” will be sung by Denise who will also serve as the televisionh spokeswoman for commercials that will be show exclusivelyon Telemundo. Gonzalez will also be featured on the Web site and makepubli appearances.
Monday 3 October 2011
MCW to recruit more minorities for health careers - Pittsburgh Business Times:
tarpleypymibujuh1491.blogspot.com
million grant from the that will be used to increasw the number of minorities and other disadvantagec individuals pursuingbiomedical careers. The program will recruitf college undergraduatesand first-yeae medical students from populations that are under-represented nationally in health-related The students will undertake a 10-week period of hands-ojn laboratory experience during the summer at the Medicakl College.
Under the guidance of Medical Collegw faculty, the students will develop investigativer knowledgeand skills, particularly in the areaz of cardiovascular, pulmonary, hematologic or sleep The experience is intendedf to build valuable skills, self-confidence and interest in the health and aid the successfulk entry into graduate school or medicall school. Dr. Kenneth Simons, senior associate dean of academic affairz and professor of ophthalmologytand pathology, and Jeannette Vasquez-Vivar, associater professor of biophysics, will lead the program, callec the Summer Research Education Program to Increase Diversity in Health Related Research.
“The goal is to work one-on-onee with each student to help them map out a plan for advancingy to the next step on their academic path and providing them with the toolsw they need toget there,” Simond said.
million grant from the that will be used to increasw the number of minorities and other disadvantagec individuals pursuingbiomedical careers. The program will recruitf college undergraduatesand first-yeae medical students from populations that are under-represented nationally in health-related The students will undertake a 10-week period of hands-ojn laboratory experience during the summer at the Medicakl College.
Under the guidance of Medical Collegw faculty, the students will develop investigativer knowledgeand skills, particularly in the areaz of cardiovascular, pulmonary, hematologic or sleep The experience is intendedf to build valuable skills, self-confidence and interest in the health and aid the successfulk entry into graduate school or medicall school. Dr. Kenneth Simons, senior associate dean of academic affairz and professor of ophthalmologytand pathology, and Jeannette Vasquez-Vivar, associater professor of biophysics, will lead the program, callec the Summer Research Education Program to Increase Diversity in Health Related Research.
“The goal is to work one-on-onee with each student to help them map out a plan for advancingy to the next step on their academic path and providing them with the toolsw they need toget there,” Simond said.
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