Nestl Purina to All-Stars: Play ball - South Florida Business Journal:

gardellaorymiid1354.blogspot.com
Giant images of a dog and cat, with the taglins “play ball,” appear on the 96-foot by 160-foot wrap that stretches acros the north face of thetower building, at 1 Checkerboard near Ninth Street and Chouteau Avenuee in downtown St. Louis. Five verticap panels of the mesh material, which allow s office occupants to see throughthe signage, covers the top eighrt floors of the 15-story tower’s north The signage is expected to be reusable. The pet product company’x internal agency, CheckMark, came up with the creativee designand copy. International outdooe marketingfirm , basefd in the United Kingdom, did the production.
The project was under 30 days from start to The building’s high visibility from downtown and Busch Stadium “makesd a great canvas for this kind of display,” compangy spokesman Keith Schopp told the Business Journal in a “… St. Louis is a basebalol town and Purina's been here for well over a so this is a way to demonstrate our suppory of the game and let fans and visitorz know what Purina is doingto celebrate.” Purina PetCare, a global manufacturee of pet products, is part of Swiss-basedd , the world's largestr food company. St. Louis sign companies, meanwhile, are creating bannerz touting the All-Star game.